Introducing Infoble.
Infoble has partnered with Business Week Magazine.
BusinessWeek has launched the BusinessWeek Audio Edition, which will feature all stories from each weekly edition of BusinessWeek magazine, as well as select online content from BusinessWeek.com. It will be available to subscribers in MP3 format and delivered by podcast and/or on-demand download.
Sample the Business Week Audio Edition:
We turn news and magazine publishers into podcasters.
In January 2004, (before the term 'Podcast' was even coined), the principals of Infoble were excited about the idea of offering news on iPods and other high capacity portable audio devices.
Infoble created a platform that enables print publishers to quickly and efficiently create audio editions.
Podcasting (and Vodcasting in the video space) may someday eclipse broadcast television and radio. The delivery economy of the internet is inherently fast, flexible, and cheap. Podcasting takes advantage of this economy to reach new audiences. Even in the most conservative scenarios, Podcasting will be a major force in the way content providers deliver their products to consumers. Infoble can help publishers get started today.
More in our Mission Statement
What We Do.
Infoble enables media companies to transform current print media into audio mp3 format: full articles, read by professional voice talent. We offer simplicity for first-time podcast publication.
Beyond that, Infoble offers next-generation podcasting with minimal work, cost, and risk to existing publishers. Our technology enables subscribers to select topics of interest and receive personalized mp3 files that only contain relevant articles. We think of Infoble as a TiVo® for news strategy to offer content anytime, anywhere, on any platform.
Infoble creates new usage occasions, potentially reaches new (younger) demographics, and allows targeted advertising. Finally, Infoble generates new revenue through subscriptions, sponsors, and advertising.
How We Do It.
Infoble created a turnkey solution for media companies that want to create audio editions of print content. We have put into place:
-- Voice talent to read the articles.
-- An audio content management system that is optimized for Podcasting.
-- An E-commerce site to collect subscriptions.
-- An Ad Sales team to sell sponsorship (often with partners and publishers).
-- Customer Support to ensure things go flawlessly.
Why We Do It.
Most newspapers and magazines face flat or declining readership and are experiencing difficulty in growing revenue. Here's some evidence of these challenges. The web offers a convenient and inexpensive way for print publishers to reach more readers, but many people are too busy to consume print content.
Reading is not possible when jogging or driving a car, but listening to news is not only possible at these times, it is common. Infoble allows print publishers to take advantage of these new usage occasions, and can reach the exact younger demographics that are abandoning their print editions.