The Podcast Ecosystem.
Any bit of news information has a life-cycle requiring different support services. Infoble is positioned to enhance any podcast throughout its life-cycle, from (A) listing a podcast in directories to (H) searching an archive for the podcast content long after its publication.
Definition of Terms:
A: Podcast Directories -- The distribution points for most podcasts. And your publication can use these as new media outlets to gather new subscribers from around the globe.
B. Podcast Receivers -- Programs that receive the MP3 audio files for you as a podcast, and automatically update to portable audio devices.
C. Metrics/Management/Promotion -- Metrics are the missing link in podcasting and Infoble has a sophisticated reporting system in place.
D. Subscriber Management -- Track every individual subscriber, respond immediately to issues, and understand their behavior.
E. Personalization -- For your subscribers, Infoble enhances their preferences to deliver a new custom version of the publication.
F. Advertising -- Infoble enables targeted ads and adjusts them to the specifically receptive audience, based on preferences, guaranteeing your advertisers more focused dollars.
G. A/V Production Platform -- Infoble's custom CMS allows workgroups to syncronize and extend from existing publishing structures. Tied exactly to your schedule.
H. Audio Search -- Using Infoble the articles are searchable and retreivable much later on.
It's Alive.
Infoble is convinced that the potential offered by Podcasting will enable content owners to reach their customers in new and innovative ways. These capabilities are available now, and get more powerful over time.
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