Frequently Asked Questions

1. What is Podcasting, Anyway?

Podcasting is the distribution of audio or video files, such as radio programs or music videos, over the Internet using either RSS or Atom syndication for listening on mobile devices and personal computers. The term podcast, like "radio", can mean both the content and the method of delivery. Podcasters' websites also may offer direct download of their files, but the subscription feed of automatically delivered new content is what distinguishes a podcast from a simple download or real-time streaming.

2. What can Infoble provide that's unique?

Infoble provides premium podcasting infrastructure. Infoble's infrastructure is well suited for branded publishers and corporate channels. Infoble podcast infrasture enables a publisher to provide subscription, personalization and multi-medium delivery of their high-value content to their subscribers. Infoble also provides complete measurement metrics and ad. Insertion service for publishing companies.

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3.What is an Infoble Channel?

Infoble channel could be a magazine or a newspaper or a corporation. A Channel is a route or communication access point for a publication be it newspaper or Corporate content. Each publication will have its own channel and its own branding so subscribers to the channel look and feel the publishing brand for the Audio Edition.

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4.How do you setup a Podcast Receiver to receive Infoble Channels?

There are several podcast receievers in the market place. We will talk about the most popular podcast receivers.

iTunes: iTunes Setup Instructions

iPodder: To subscribe to a few podcasts, click the"Select Feeds from the Podcast Directory" button. You will be able to browse a directory of podcasts. Click on the folders until you see a podcast that looks interesting to you. Click on the name of the podcast, and then click the "Add selected feed button" at the bottom left of the dialog box. If you'd like to add a few more feeds, go ahead. If not, click Close.

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5.What is a Capsule?

A capsule is a collection of audio stories in one MP3 bundle. In the Infoble world, given a publication can be personalized, a capsule is a collection of stories that is delivered to a specific subscriber. Each subscriber will have different stories in their capsule based on their interests and taste.

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6.What format is the Capsules Delivered In?

Infoble believe in open formats. We have a very open system that enjoys enriching the podcast eco-system. The format of the capsule is Mp3. In the case of Video cast, the format of the capsule is mpeg files.

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7.What is Advertisement Throttling?

In the world of Advertisment, a sponsor is only interested in reaching a certain impressions of advertisemnet per podcast. This fixed impression is what is called throttling. Infoble's platform can throttle a fixed numbers of ads. For a specfic sponsor on a specific publication.

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8.What is Advertisement Targeting?

Targeting is a way for an advertisement to be placed in a capsule based on geography, subscriber interest and or specific slots within a capsule.

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9.What is Personalization?

Personalization is a way for subscribers to get the more interesting content to consume everyday without any work on their part. Infoble has a robust process to capture user's key interest and use that to drive personalization. Infoble platform supports several personalization options so the user will have a rich experience with the product.

- User can pick and choose interest areas and rank them
- User can pick the time of delivery
- User can pick the duration of the delivery
- User can choose between receiving the podcast on a daily or weekly or custom delivery cycle.

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10.Can I host my podcasts with Infoble and still have it available for iTunes users?

Yes. All of Infoble's podcasts will work with all Podcast directories and podcast readers.

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