Partnership.
Infoble Is A New Media Partner.
Infoble seeks partnerships of mutual benefit with media content creators and providers. Our products empower print publishers to new usage, audiences, and reach.
Extend Your Reach.
How Infoble Extends your Publication.
1. Audio Digests.
Infoble enables publishers to produce Audio Digest issues to be delivered through podcast directories such as iTunes, Yahoo, and others.
2. Searchable Audio Archive.
Infoble enables subscribers to search for keywords, (i.e Auto News) and have all the audio files available for users to pick and assemble a capsule. This has both great value for subscribers and tremendous upsell opportunities for the publisher.
3. Targeted Advertising.
A system built on user preferences mean that the right ears will hear the right ads. This adds quality dollars to your advertising rates.
4. Concurrent Audio.
Provide audio content on Online properties next to print articles for consumers to listen to content online.
5. New Media Buzz.
Providing new media formats can create buzz and help repackage publications as forward-thinking, adding new audiences, new advertisers, and 'the cool factor'.
The revenue model is identical to the current model used by newspapers and magazines; revenue comes from advertising and/or subscription fees.
Did You Say Revenue?
Yes, Money Can Be Made in Podcasting.
Infoble's podcast advertising consists of audio files spliced between the stories in a capsule. The same system that autoselects stories also autoselects advertisement audio files for each subscriber. These ads can be be custom designed for this format, or can be repurposed radio ads or voice overs by the people that read the articles. In any case, they will be more captivating, more targeted (because they are served based on each user's prefrerences) and far more measurable than conventional print (or radio or TV) ads.
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